Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Contributor(s): Material type: TextTextNew York, NY : McGraw-Hill, 2015Edition: 10eDescription: xxxiv, 842 pages : colour illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9814575119
  • 9789814575119
Subject(s): DDC classification:
  • 659.1 BEL 2015
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Item type Current library Collection Call number Status Date due Barcode
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 659.1 BEL 2015 (Browse shelf(Opens below)) Available PBD00000072
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623.820125 MCC 2021 Modelling Naval Ships in Small Scales 641.692 RES 2018 RESIPI IKAN : Rebus & Kukus / 658.1599 SHA 2005 Foundations of multinational financial management / 659.1 BEL 2015 Advertising and promotion : an integrated marketing communications perspective /

Includes bibliographical references (pages 280-810) and indexes.

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