Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Contributor(s): Material type: TextTextNew York, NY : McGraw-Hill, 2015Edition: 10eDescription: xxxiv, 842 pages : colour illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9814575119
  • 9789814575119
Subject(s): DDC classification:
  • 659.1 BEL 2015
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 659.1 BEL 2015 (Browse shelf(Opens below)) Available PBD00000072

Includes bibliographical references (pages 280-810) and indexes.

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