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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10e. - xxxiv, 842 pages : colour illustrations ; 29 cm

Includes bibliographical references (pages 280-810) and indexes.

ISBN: 9814575119 RM 322.09 9789814575119

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL 2015

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