Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextMcGraw-Hill NEW YORK 2004Description: 1v.(various pagings): col. ill. ; 28 cmContent type: - text
- unmediated
- volume
- 0072547030 (alk. paper)
- 9780071214780
- 007121478X (international ed. : alk. paper)
- 658.8 21 KER 2004
- HF5415 .K452 2004
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku | PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM | Koleksi Umum (Rak Terbuka) | 658.8 KER 2004 (Browse shelf(Opens below)) | Available | PBD00000056 | |
| Buku | PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM | Koleksi Umum (Rak Terbuka) | 658.8 KER 2004 (Browse shelf(Opens below)) | Available | PBD00000057 |
Browsing PERPUSTAKAAN POLITEKNIK BAGAN DATUK shelves, Shelving location: UMUM, Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
| 658.3 FUN 2004 Fundamentals of human resource management / | 658.8 BEA 2007 Marketing : Principles and Perspectives | 658.8 KER 2004 Marketing : the core / | 658.8 KER 2004 Marketing : the core / | 658.8 KOT 2006 Principles of marketing / | 658.802 BLA 2007 Integrated marketing communication : creative strategy from idea to implementation / | 658.83 HAI 2009 Marketing research : in a digital information environment / |
Includes bibliographical references (CN1-CN14) and index.
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