Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextMcGraw-Hill NEW YORK 2004Description: 1v.(various pagings): col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072547030 (alk. paper)
  • 9780071214780
  • 007121478X (international ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21 KER 2004
LOC classification:
  • HF5415 .K452 2004
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM Koleksi Umum (Rak Terbuka) 658.8 KER 2004 (Browse shelf(Opens below)) Available PBD00000056
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM Koleksi Umum (Rak Terbuka) 658.8 KER 2004 (Browse shelf(Opens below)) Available PBD00000057

Includes bibliographical references (CN1-CN14) and index.

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