Marketing : (Record no. 195)

MARC details
000 -LEADER
fixed length control field 01227cam a22003374a 4500
001 - CONTROL NUMBER
control field 13154383
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241112111214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030409s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003051185
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072547030 (alk. paper)
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071214780
Terms of availability RM 355.43
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007121478X (international ed. : alk. paper)
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Language of cataloging eng
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
Item number KER 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture McGraw-Hill
Place of producer, publisher, distributer, manufacturer NEW YORK
Date of production, publication, distrribution, manufacture, or copyright notice 2004
300 ## - PHYSICAL DESCRIPTION
Extent 1v.(various pagings):
Other physical details col. ill. ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographical references (CN1-CN14) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Buku
Call number prefix 658
Call number suffix .8 KER 2004
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK BAGAN DATUK PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM 11/12/2024 SUMBANGAN 355.43   658.8 KER 2004 PBD00000056 11/12/2024 355.43 11/12/2024 Buku
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK BAGAN DATUK PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM 11/12/2024 SUMBANGAN 355.43   658.8 KER 2004 PBD00000057 11/12/2024 355.43 11/12/2024 Buku