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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. by
  • Blakeman, Robyn, 1958-
Material type: Text Text; Format: print ; Literary form: Not fiction
ROWMAN & LITTLEFIELD PUBLISHERS NEW YORK 2007
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK BAGAN DATUK (1)Call number: 658.802 BLA 2007.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by
  • Belch, George E, 1951-
  • Belch, Michael A
Edition: 10e.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York, NY : McGraw-Hill, 2015
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK BAGAN DATUK (1)Call number: 659.1 BEL 2015.

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