Marketing : Principles and Perspectives

By: Contributor(s): Material type: TextTextUSA McGraw-Hill Education 2007Edition: 5th edDescription: 588pages : colour illustrations ; 27cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978007118119
  • 0071105859
  • 0071108114
Subject(s): DDC classification:
  • 658.8 BEA 2007
Summary: "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM Koleksi Umum (Rak Terbuka) 658.8 BEA 2007 (Browse shelf(Opens below)) Available PBD00000054

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

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