Marketing : (Record no. 189)

MARC details
000 -LEADER
fixed length control field 01391nam a2200277 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241025093031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241025b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978007118119
Terms of availability RM 44.16
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071105859
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071108114
040 ## - CATALOGING SOURCE
Original cataloging agency PBD
Language of cataloging eng
Transcribing agency PBD
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BEA 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title Principles and Perspectives
250 ## - EDITION STATEMENT
Edition statement 5th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture USA
Place of producer, publisher, distributer, manufacturer McGraw-Hill Education
Date of production, publication, distrribution, manufacture, or copyright notice 2007
300 ## - PHYSICAL DESCRIPTION
Extent 588pages :
Other physical details colour illustrations ;
Dimensions 27cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
520 ## - SUMMARY, ETC.
Summary, etc "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing, Management Sciences, Statistics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thomas N. Ingram
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Raymond W. LaForge
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Buku
Call number prefix 658
Call number suffix .8 BEA 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK BAGAN DATUK PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM 10/25/2024 SUMBANGAN 44.16   658.8 BEA 2007 PBD00000054 10/25/2024 44.16 10/25/2024 Buku