Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
Material type:
TextROWMAN & LITTLEFIELD PUBLISHERS NEW YORK 2007Description: viii, 267 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 9780742529649 (pbk. : alk. paper)
- 0742529649 (pbk. : alk. paper)
- 658.802 22 BLA 2007
- HF5415.123 .B557 2007
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Buku | PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM | Koleksi Umum (Rak Terbuka) | 658.802 BLA 2007 (Browse shelf(Opens below)) | Available | PBD00000059 |
Browsing PERPUSTAKAAN POLITEKNIK BAGAN DATUK shelves, Shelving location: UMUM, Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
| 658.8 KER 2004 Marketing : the core / | 658.8 KER 2004 Marketing : the core / | 658.8 KOT 2006 Principles of marketing / | 658.802 BLA 2007 Integrated marketing communication : creative strategy from idea to implementation / | 658.83 HAI 2009 Marketing research : in a digital information environment / | 658.848 WAL 2005 International marketing / | 746.4320432 SPA 2015 Family-friendly knits : seasonal knitted garments and accessories for children and adults / |
Includes bibliographical references (p. 261-262) and index.
Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.
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