Integrated marketing communication : creative strategy from idea to implementation /
Blakeman, Robyn, 1958-
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - viii, 267 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-262) and index.
Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.
9780742529649 (pbk. : alk. paper) RM 215.24 0742529649 (pbk. : alk. paper)
2006033879
Communication in marketing.
HF5415.123 / .B557 2007
658.802 / BLA 2007
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - viii, 267 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-262) and index.
Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.
9780742529649 (pbk. : alk. paper) RM 215.24 0742529649 (pbk. : alk. paper)
2006033879
Communication in marketing.
HF5415.123 / .B557 2007
658.802 / BLA 2007