Marketing : Principles and Perspectives
Material type:
- text
- unmediated
- volume
- 978007118119
- 0071105859
- 0071108114
- 658.8 BEA 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Buku | PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM | Koleksi Umum (Rak Terbuka) | 658.8 BEA 2007 (Browse shelf(Opens below)) | Available | PBD00000054 |
Browsing PERPUSTAKAAN POLITEKNIK BAGAN DATUK shelves, Shelving location: UMUM, Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
657.076 MRM 2002 Perakaunan perkongsian : soalan dan jawapan / | 658.3 FUN 2004 Fundamentals of human resource management / | 658.3 FUN 2004 Fundamentals of human resource management / | 658.8 BEA 2007 Marketing : Principles and Perspectives | 658.8 KER 2004 Marketing : the core / | 658.8 KER 2004 Marketing : the core / | 658.8 KOT 2006 Principles of marketing / |
"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
There are no comments on this title.