Marketing research : (Record no. 207)
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000 -LEADER | |
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fixed length control field | 00875nam a2200265 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241112123303.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241112b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071270108 |
Qualifying information | paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071270106 |
Terms of availability | RM 86..80 |
Qualifying information | paperback |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | PBD |
Language of cataloging | eng |
Transcribing agency | PBD |
Description conventions | rda |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | HAI 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F. |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | in a digital information environment / |
Statement of responsibility, etc | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
250 ## - EDITION STATEMENT | |
Edition statement | 4th edition |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Boston |
Place of producer, publisher, distributer, manufacturer | McGraw-Hill Irwin, |
Date of production, publication, distrribution, manufacture, or copyright notice | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 690 pages |
Other physical details | colour illustrations ; |
Dimensions | 27cm |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
500 ## - GENERAL NOTE | |
General note | Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bush, Robert P. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ortinau, David J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Buku |
Call number prefix | 658 |
Call number suffix | .83 HAI 2009 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK BAGAN DATUK | PERPUSTAKAAN POLITEKNIK BAGAN DATUK | UMUM | 11/12/2024 | SUMBANGAN | 86.80 | 658.83 HAI 2009 | PBD00000061 | 11/12/2024 | 86.80 | 11/12/2024 | Buku |