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Marketing research : in a digital information environment /

Hair, Joseph F.

Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 4th edition - xxiv, 690 pages colour illustrations ; 27cm

Includes index

ISBN: 0071270108 9780071270106 RM 86..80

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / HAI 2009

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