| 000 | 01007nam a2200277 i 4500 | ||
|---|---|---|---|
| 005 | 20241114093840.0 | ||
| 008 | 241114b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9814575119 _cRM 322.09 _qpaperback |
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| 020 |
_a9789814575119 _qpaperback |
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| 040 |
_aPBD _beng _cPBD _erda |
||
| 082 |
_a659.1 _bBEL 2015 |
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| 100 |
_aBelch, George E. _d1951- |
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| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, both of San Diego State University. |
| 250 | _a10e. | ||
| 264 |
_aNew York, NY : _bMcGraw-Hill, _c2015 |
||
| 300 |
_axxxiv, 842 pages : _bcolour illustrations ; _c29 cm |
||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (pages 280-810) and indexes. | ||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2ddc _cBK _k659 _m.1 BEL 2015 |
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| 999 |
_c234 _d234 |
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