| 000 | 01726cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14596504 | ||
| 005 | 20241112114205.0 | ||
| 008 | 061016s2007 mdua b 001 0 eng | ||
| 010 | _a 2006033879 | ||
| 020 |
_a9780742529649 (pbk. : alk. paper) _cRM 215.24 _qpaperback |
||
| 020 |
_a0742529649 (pbk. : alk. paper) _qpaperback |
||
| 035 | _a(OCoLC)ocm73993247 | ||
| 035 | _a(OCoLC)73993247 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC _beng _erda |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.B557 2007 |
| 082 | 0 | 0 |
_a658.802 _222 _bBLA 2007 |
| 100 | 1 |
_aBlakeman, Robyn, _d1958- |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman. |
| 264 |
_aROWMAN & LITTLEFIELD PUBLISHERS _bNEW YORK _c2007 |
||
| 300 |
_aviii, 267 p. : _bill. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (p. 261-262) and index. | ||
| 505 | 0 | _aIntegrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing. | |
| 650 | 0 | _aCommunication in marketing. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip073/2006033879.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _k658 _m.802 BLA 2007 |
||
| 999 |
_c201 _d201 |
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