Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch, both of San Diego State University. 
 - 10e. 
 - xxxiv, 842 pages :  colour illustrations ;  29 cm 
<br/><br/>Includes bibliographical references (pages 280-810) and indexes. 
<br/><br/><label>ISBN: </label>9814575119  RM 322.09 9789814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL 2015