Hair, Joseph F. Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 4th edition - xxiv, 690 pages colour illustrations ; 27cm Includes index ISBN: 0071270108 9780071270106 RM 86..80 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / HAI 2009