TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9780742529649 (pbk. : alk. paper)
AV  - HF5415.123 .B557 2007
U1  - 658.802 22
PY  - 2007///
CY  - ROWMAN & LITTLEFIELD PUBLISHERS
PB  - NEW YORK
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 261-262) and index; Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning --  Creative briefs -- The creative process -- Copywriting --  Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing
UR  - http://www.loc.gov/catdir/toc/ecip073/2006033879.html
ER  -