Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
- text
- unmediated
- volume
- 0131469185
- 9780131469181
- 0131968793
- 9780131968790
- 658.8 22 KOT 2006
- HF5415 .K636 2006
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Buku | PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM | Koleksi Umum (Rak Terbuka) | 658.8 KOT 2006 (Browse shelf(Opens below)) | Available | PBD00000055 |
Browsing PERPUSTAKAAN POLITEKNIK BAGAN DATUK shelves, Shelving location: UMUM, Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
658.8 BEA 2007 Marketing : Principles and Perspectives | 658.8 KER 2004 Marketing : the core / | 658.8 KER 2004 Marketing : the core / | 658.8 KOT 2006 Principles of marketing / | 658.802 BLA 2007 Integrated marketing communication : creative strategy from idea to implementation / | 658.83 HAI 2009 Marketing research : in a digital information environment / | 658.848 WAL 2005 International marketing / |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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