Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextNew Jersey Pearson Education 2006Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131469185
  • 9780131469181
  • 0131968793
  • 9780131968790
Subject(s): DDC classification:
  • 658.8 22 KOT 2006
LOC classification:
  • HF5415 .K636 2006
Online resources:
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku PERPUSTAKAAN POLITEKNIK BAGAN DATUK UMUM Koleksi Umum (Rak Terbuka) 658.8 KOT 2006 (Browse shelf(Opens below)) Available PBD00000055

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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